COVID-19 at Retail

Ibotta Assembles CPGs for BTS Freebies

Ibotta is once again bringing together various CPG manufacturers for a themed freebie bundle aimed at helping families financially as they rebound from the COVID-19 pandemic. Building on the success of
C-store Sales and Store Traffic Trends: A Deep Data Dive for CPG Brands

This past year saw consumer shopping behavior shift — and coupled with ever-increasing competition for customers’ business and continued loyalty—makes keeping a finger on the pulse of sales, store traffic, and other trends a must for enterprise brands and c-store retailers.

CVS Offers Prizes for Vaccinations

CVS is addressing COVID-19 vaccine hesitancy by encouraging shoppers to get vaccinated with a #OneStepCloser sweepstakes dangling social trips and other prizes from participating CPG manufacturers and other sponsors.
Target Touts 'New' Clorox Compostable Wipes

Target is spotlighting new compostable cleaning wipes from Clorox Co., which are rolling out again after a halt in production last year due to the COVID-19 pandemic.
A Tipping Point for the P-O-P Industry?

Touchless merchandising and ‘Shop Online’ signs are here to stay. But what about traditional P-O-P displays?
Survey: Pandemic to Alter Easter Spending

Confectionery remains the most popular Easter gift, according to a survey by Numerator, with 90% of respondents planning to purchase candy for Easter 2021, down slightly from for prior years.
Solution Provider News: March/April 2021

This latest roundup includes acquisitions and anniversaries.
Diversity, Sustainability Drive 2020 Product Trends

RangeMe's 2020 Retail Recap showcasing data that supports industry trends established diversity and sustainability as the leading CPG product trends amid the pandemic.
Sam's Club Evolves Pickup Service

Sam’s Club has made several changes to its online order pickup experience, with the most noteworthy update for brand marketers seeking to get on the shopping list being the addition of a sampling program.
Retail Media: CVS Scales Back on Print Circulars

CVS Pharmacy has updated its digital circular to better elevate available ExtraCare coupons and offers as it pulls back its print tab from some markets.
CPGs Bet on In-Store Merchandising

Merchandising has become even more important in driving candy sales as consumers shift their shopping patterns and retailers rely more heavily on self-checkouts.
Path to Purchase Trends 2021: Positive Spins

Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
Industry Group Pilots Universal Mobile Wallet Coupons

The Coupon Bureau (TCB), an industry-managed coupon data exchange nonprofit, is piloting universal digital coupons with Popwallet, a mobile wallet marketing platform.
Shopper Marketing in an Age of Confluence

Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.

A curated archive of articles and information about the impact of the coronavirus outbreak on shopper behavior and the industry's efforts to respond.