COVID-19 at Retail

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COVID-19 at Retail

A curated archive of articles and information about the impact of the coronavirus outbreak on shopper behavior and the industry's efforts to respond.

Johnsonville Flaunts Sausage-Beer Love at Meijer

Despite the COVID-19 pandemic, Johnsonville and Molson Coors Beverage Co. teamed up again this year to run a patriotic summer grilling program at Meijer positioning the manufacturers’ brands as an ideal pairing.

Unilever 'Super Saver' Stocks Home Salons

Unilever shined a spotlight on its personal care brands in the third edition of its newly branded "Super Saver" FSI event, encouraging shoppers to build their own salons at home amid the COVID-19 pandemic.

Singer/Actress Jana Kramer to Speak, Perform at P2PX

Country music singer and actress Jana Kramer will share insights for developing partnerships with brands and influencers next month at the Path to Purchase Digital Expo.

When the COVID-19 pandemic hit the U.S. and lockdowns began in March, the confectionery giant quickly shifted its strategy to address the resulting, rapid change that occurred in shopper behavior.

The growing importance of retail media networks in the brand marketing playbook will be a key topic of discussion next month at the Path to Purchase Digital Expo.

The Future of the Store panelists

Speakers at the Path to Purchase Institute's fifth "Community Gathering" discussed ways the store has changed and will continue to change as a result of the COVID-19 pandemic.

The COVID-19 pandemic put the personal and professional lives of everyone in limbo for the most part, and Jim Carroll is no exception.

The partnership provides end-to-end supply chain visibility and enables clients to better identify and address operational bottlenecks and inefficiencies. 

U.S. online sales will reach $794.50 billion this year, up 32.4% year-over-year and accounting for 14.4% of all retail spending, according to eMarketer’s third-quarter forecast.

BJ’s Wholesale Club has made a slew of changes this year that helped it turn the corner from reacting to the COVID-19 pandemic to managing it.

Dan Hodges' Nov. 11 keynote address is a practical “executive summary” of trends and use cases from all channels across the industry.

Meijer is promoting an alternative way of celebrating Halloween in this year of the pandemic, while the Giant Co. is taking a virtual approach.

Unilever dropped a stand-alone, multi-page FSI event focused on its United For America initiative, which the manufacturer calls a "movement inspiring collective action in the wake of COVID-19."

Panelists at the Path to Purchase Institute's fourth "Community Gathering" discussed how building an omnichannel experience became exponentially more important in 2020.

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