Please take a moment to share your perspectives on the impact the COVID-19 pandemic is having on the ability of brands to work with retailers and engage with shoppers.
Proprietary research from the Path to Purchase Institute finds many shoppers still relying on preferred brands and retailers and looking for good prices before buying the products they need to face the COVID-19 crisis.
As retailers broadly adopt operational changes to facilitate recommended social distancing practices while still serving customers under the shadow of the COVID-19 pandemic, a comparison of the recent activity at major pet retailers shows differences in how they are approaching marketing in today’s rapidly changing world.
The sites, similar to the testing site that opened in the parking lot of a CVS Pharmacy in Massachusetts, are being launched in partnership with the federal government.
While many shopper marketing programs are being scrapped or put on hold in response to the coronavirus pandemic, Best Buy has quickly rolled out its own COVID-19-inspired promotional efforts.
The company is installing Plexiglas solutions at all of its 2,200-plus stores as a protective barrier between customers and associates during the ongoing COVID-19 outbreak.
As many retailers close stores due to concerns over the coronavirus, some are hiring associates by the thousands, and speeding up the hiring process dramatically.
Walgreens sent emails to registered consumers on the morning of March 16 with a subject line of “Our commitment during COVID-19: Helping you stay safe, healthy & calm.”
