COVID-19 at Retail

Confectionery remains the most popular Easter gift, according to a survey by Numerator, with 90% of respondents planning to purchase candy for Easter 2021, down slightly from for prior years.

This latest roundup includes acquisitions and anniversaries.

RangeMe's 2020 Retail Recap showcasing data that supports industry trends established diversity and sustainability as the leading CPG product trends amid the pandemic.

CVS Pharmacy has updated its digital circular to better elevate available ExtraCare coupons and offers as it pulls back its print tab from some markets.

Merchandising has become even more important in driving candy sales as consumers shift their shopping patterns and retailers rely more heavily on self-checkouts.

Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.

The Coupon Bureau (TCB), an industry-managed coupon data exchange nonprofit, is piloting universal digital coupons with Popwallet, a mobile wallet marketing platform.

Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.

Retail sales in 2021 will increase to a record $4.26 trillion, the highest this century, according to Customer Growth Partners’ annual forecast.

Walmart is continuing to expand its usage of drone delivery in a new partnership with Coca-Cola promoting the manufacturer's new coffee line.

Analyzing data from pandemic holidays past can help brands successfully navigate the shopping shift online.

Procter & Gamble and Publix recently ran their annual Torch Icon campaign that raises money for the Special Olympics and its local athletes.