COVID-19 at Retail

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COVID-19 at Retail

A curated archive of articles and information about the impact of the coronavirus outbreak on shopper behavior and the industry's efforts to respond.

Survey: Brands Confronting Promotional Issues, Too

In an exclusive survey, consumer goods executives say they're dealing with short-term promotional upheaval and concerned about future programs.

Facing a Shopper Marketing Shutdown

The historic COVID-19 crisis has the consumer packaged goods industry reprioritizing the present and bracing for a ‘new normal’

Amazon is offering a variety of informational and communication services via its Alexa voice assistant and other platforms.

As millions of Americans were urged to stay home to slow down the spread of COVID-19, Target last week shined a spotlight on games, as well as home appliances, fitness equipment and office furniture online. 

The sites, similar to the testing site that opened in the parking lot of a CVS Pharmacy in Massachusetts, are being launched in partnership with the federal government.

Supermarket chains are embracing their in-store technology like AI and facilities management robots to better serve shoppers during the pandemic.

Walgreens has introduced a “drive-thru shopping” service during the COVID-19 crisis.

The company is installing Plexiglas solutions at all of its 2,200-plus stores as a protective barrier between customers and associates during the ongoing COVID-19 outbreak. 

As many retailers close stores due to concerns over the coronavirus, some are hiring associates by the thousands, and speeding up the hiring process dramatically.

​​​​​​​At some point in early March, all previous discussions about disruption in the retail marketplace started to seem irrelevant.

Proprietary research from the Path to Purchase Institute finds many shoppers still relying on preferred brands and retailers and looking for good prices before buying the products they need to face the COVID-19 crisis.

As retailers broadly adopt operational changes to facilitate recommended social distancing practices while still serving customers under the shadow of the COVID-19 pandemic, a comparison of the recent activity at major pet retailers shows differences in how they are approaching marketing in today’s rapidly changing world.

Grocery merchandising

As the world grapples with COVID-19, Mercatus shares stats about high-performing product categories and insights for grocers to handle the situation.

While many shopper marketing programs are being scrapped or put on hold in response to the coronavirus pandemic, Best Buy has quickly rolled out its own COVID-19-inspired promotional efforts.

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