COVID-19 at Retail

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COVID-19 at Retail

A curated archive of articles and information about the impact of the coronavirus outbreak on shopper behavior and the industry's efforts to respond.

COVID-19: How is the Pandemic Impacting Shopper Engagement?

Please take a moment to share your perspectives on the impact the COVID-19 pandemic is having on the ability of brands to work with retailers and engage with shoppers.

Despite Pandemic, Shoppers Still Look for Deals, Preferred Brands

Proprietary research from the Path to Purchase Institute finds many shoppers still relying on preferred brands and retailers and looking for good prices before buying the products they need to face the COVID-19 crisis.

The historic COVID-19 crisis has the consumer packaged goods industry reprioritizing the present and bracing for a ‘new normal’

As retailers broadly adopt operational changes to facilitate recommended social distancing practices while still serving customers under the shadow of the COVID-19 pandemic, a comparison of the recent activity at major pet retailers shows differences in how they are approaching marketing in today’s rapidly changing world.

The sites, similar to the testing site that opened in the parking lot of a CVS Pharmacy in Massachusetts, are being launched in partnership with the federal government.

Supermarket chains are embracing their in-store technology like AI and facilities management robots to better serve shoppers during the pandemic.

While many shopper marketing programs are being scrapped or put on hold in response to the coronavirus pandemic, Best Buy has quickly rolled out its own COVID-19-inspired promotional efforts.

The company is installing Plexiglas solutions at all of its 2,200-plus stores as a protective barrier between customers and associates during the ongoing COVID-19 outbreak. 

Walgreens has introduced a “drive-thru shopping” service during the COVID-19 crisis.

As many retailers close stores due to concerns over the coronavirus, some are hiring associates by the thousands, and speeding up the hiring process dramatically.

Testing will initially focus on a critical population: first responders and health care workers.

Grocery merchandising

As the world grapples with COVID-19, Mercatus shares stats about high-performing product categories and insights for grocers to handle the situation.

A random audit of more than 200 stores by Field Agent last week found 57% of shelves across eight key categories almost completely out of stock.

Walgreens sent emails to registered consumers on the morning of March 16 with a subject line of “Our commitment during COVID-19: Helping you stay safe, healthy & calm.”

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