COVID-19 at Retail

The Coupon Bureau (TCB), an industry-managed coupon data exchange nonprofit, is piloting universal digital coupons with Popwallet, a mobile wallet marketing platform.

CVS Pharmacy has updated its digital circular to better elevate available ExtraCare coupons and offers as it pulls back its print tab from some markets.

Retail sales in 2021 will increase to a record $4.26 trillion, the highest this century, according to Customer Growth Partners’ annual forecast.

Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.

Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.

Analyzing data from pandemic holidays past can help brands successfully navigate the shopping shift online.

Walmart is continuing to expand its usage of drone delivery in a new partnership with Coca-Cola promoting the manufacturer's new coffee line.

Organic lip balm brand Eco Lips has been gaining placements for new products at Walmart as the retailer’s growing focus on sustainability opens doors for players in the natural space.

Bob Evans Farms undertook its first-ever integrated shopper marketing campaign to spotlight dinner sides for the holidays.

Procter & Gamble and Publix recently ran their annual Torch Icon campaign that raises money for the Special Olympics and its local athletes.

At CES 2021, CEO Corie Barry and Fortune Media CEO Alan Murray sat down to discuss how Best Buy has pivoted its operations and its plans to continue to meet changing consumer behavior post-pandemic.

Unilever last month launched an exclusive bath and body collection at Walmart inspired by consumer stories about reclaiming one’s “happy place” in the uncertain times brought on by the COVID-19 pandemic.