COVID-19 at Retail

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COVID-19 at Retail

A curated archive of articles and information about the impact of the coronavirus outbreak on shopper behavior and the industry's efforts to respond.

NRF Predicts Positive Holiday Sales

Holiday sales this year will increase between 3.6% and 5.2% compared to 2019, with e-commerce making robust gains, according to the National Retail Federation.

Fulfillment Is Key for Best Buy

Best Buy is expanding its fulfillment strategies as digital sales increase by adding more ship-from-store hub locations for the holidays and testing new store formats that function primarily as fulfillment hubs.

In-store traffic plunged on the official start of the holiday shopping season compared to 2019, even as it set new records online, according to preliminary data from Sensormatic Solutions.

Walmart will be introducing new in-store and online advertising opportunities for brand marketers next year in an effort to facilitate ads that shoppers “don’t hate,” revealed the retailer’s director of omnichannel advertising transformation and acceleration, Whitney Cooper, during a keynote session at the Path to Purchase Digital Expo.

Authentic influencer content is one way Clorox Co.’s Burt’s Bees establishes trust with beauty and self-care shoppers, and the brand’s multiyear relationship with celebrity Jana Kramer provided the foundation needed to continue reaching Walmart shoppers during the COVID-19 pandemic.

From leaning in to retail media networks to creating third-party marketplaces, even established retailers that have entrenched business models have made bold moves this year, according to Ahold Delhaize's Mark Williamson, who says partnership is the recipe for success in these endeavors.

Nielsen’s latest inflation study found a drop in promotions being offered to shoppers on items inside the grocery store is the new normal, leading to higher prices in stores.

BJ’s Wholesale Club has brought back its Thanksgiving-themed, bulk-purchase incentive dangling a free Butterball turkey, this year with a few new wrinkles.

A new survey reveals that holiday shopping has gotten off to an earlier start than usual this year and that credit and debit cards will remain the leading form of payment.

Bigger ticket items that supported new at-home living and drove general merchandise sales since the COVID-19 pandemic began are likely to continue to stimulate holiday retail sales, according to the NPD Group.

The revival of sampling at Whole Foods Market indicates a tentative return to relative normalcy as retailers and brands find creative solutions to adapt to pandemic-related safety concerns.

ShopRite is shining a spotlight on its cause efforts with multiple manufacturers through its pandemic-long “Essential Thanks” platform.

President and chief executive officer of Walmart U.S. John Furner shares his thoughts on the current state of retail, adapting at scale to changing shopper behaviors and how Walmart is preparing for the future.

Natalie Shuman of Apeel Sciences

The Path to Purchase Institute shines a spotlight on one of its members, Apeel Sciences.

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