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COVID-19 at Retail

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COVID-19 at Retail

A curated archive of articles and information about the impact of the coronavirus outbreak on shopper behavior and the industry's efforts to respond.

The Future Unfolding, Part 2

The Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement. They answer: Moving forward, what do you see as the greatest opportunity for achieving success with shoppers?

Target Readies for a Socially Distant Holiday Season

The retailer is making 20,000 more products available for pickup and delivery at roughly 1,500 stores across the country by the fall.

Retailers, CPGs Bet on Plant-Based Products

A network of investors focused on alternative meats took a close look at how 15 retailers and 10 food producers are muscling up dedicated teams around plant-based products.

Zatarain’s Sausage Hits Kroger After COVID-19 Delays

Bar-S Foods’ Zatarain’s Andouille and Cajun smoked sausage is hitting the shelves at more than 2,000 Kroger stores in July and August.

Study: Back to School Ads, Promos Down 50% Amid School Uncertainty

Numerator launched a new Back to School Index to monitor ad spend, promotional activity and purchase behaviors compared to the year prior to quantify shifts in advertising strategy and consumer behavior.

COVID-19 Made Conagra Go Digital at Kroger

Conagra Brands was preparing a campaign meant to provide meal solutions to Kroger shoppers when the COVID-19 pandemic hit the U.S. and changed everything.

Study Finds U.S. Shopper Habits Evolving

Nearly seven in 10 Americans believe that the traditional grocery store run will be a thing of the past due to COVID-19, per a new OnePoll study.

Lowe's Designs Backyard Weddings with Bobby Berk

Lowe’s teamed up with interior designer Bobby Berk of Netflix’s Queer Eye to put together backyard weddings for five couples whose celebrations were postponed due to the COVID-19 pandemic.

Ice Breakers Pairs Mints With Masks During Pandemic

The brand of the Hershey Co. created a lighthearted campaign that initially thanks consumers for wearing a mask when around others, but also cautions them to think about the possibility of the consequences of their own bad breath.

7-Eleven Celebrates Its Birthday from a Distance

7-Eleven modified its annual “7-Eleven Day” celebration to accommodate social distancing recommendations meant to curb the spread of COVID-19.

Masks, Civil Unrest Prompt Boycotts from Both Sides

Retail boycotts are on the rise, especially among younger consumers. Racism and mask policies stand as big reasons for those actions, with consumers on both sides taking stances.

Amazon Officially Delays Prime Day

While the exact timing of Prime Day in the U.S. is still on hold. Amazon said Prime Day in India will starts at midnight on Thursday, Aug. 6 and will run for 48 hours.

Convenience Channel Finds a Little Hope

Recent data suggests that business is improving at the nation’s convenience retail establishments after the nearly three-month economic shutdown triggered by the COVID-19 pandemic.

Study: Consumers More Cautious Than Optimistic About Future

A new study from marketing agency Acosta details ways retailers can meet the needs of the new mentally and financially stressed American consumer.

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