Toronto — Are consumers as loyal to loyalty programs as they are to the brands/companies the programs represent? What drives member satisfaction within loyalty programs? And how do these programs influence consumer behavior?
Five years after first documenting the explosion of online, social and mobile tools in the shopping culture, an annual study finds that just rolling out the latest "bright & shiny" app won’t cut it anymore.
Because new products are catalysts for the success of consumer packaged goods companies, manufacturers invest sizable sums of money, time and enthusiasm into innovation and development.
This exclusive poll reveals what shopper marketing execs think of the apps their companies are using, the benefits they offer, and how they perform in the field
Dallas — CPG marketers might want to take a “staggered marketing communication approach” when it comes to Super Bowl promotions based on the results of a recent national online survey conducted by The Marketing Arm.