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The Rise of Omnichannel Home Improvement Shoppers
Relatively little hardware app use among homeowners but more so among professionals, says Field Agent report
Auditing Connected Home Displays
Shoppers prefer Best Buy smart home merchandising over The Home Depot and Lowe's, according to survey results
Getting Wise to Smart Homes
Field Agent report examines who’s making the digital connection with shoppers
How Election Messages Affect Holiday Spending
Let’s forget about the two presidential candidates for a moment.Let’s instead talk about positive and negative messages, and what effect those messages might have on holiday spending once the election is over.
Which Home Improvement Retailers are the 'Smart'-est?
Field Agent report examines who’s making the digital connection with shoppers
Survey Shows Millennials are Active in Lawn Care, Gardening
Field Agent study of 300 young adults tracks attitudes, purchasing habits in ‘green’ aisle
Grocery Shopping, the Millennial Way
Mintel's research shows that traditional stores aren’t as appealing to Millennials as specialty retailers
Shopper Marketing Trends Report 2016
Annual survey/report scrutinizes Walmart, top retailers while taking the temperature of path-to-purchase marketing
Dell Studies the Purchase Journey
Research identifies core needs and trip needs for consumer electronics shoppers
Ethnic Marketing Research, Part 2: The Culture-Driven Purchase Journey
New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase
Pre-shop Research Study: Why Shoppers Visit Retailer Websites
Q&A with Terese Herbig
Studying the Use of Mobile in Shopper Marketing
GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing
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