Eleven percent of shoppers buying home videos are motivated by seeing a special display in the store, according to surveys conducted in summer 2004 by NPD Group, Port Washington, NY.
Aug. 9, 2004 -- A recent survey of 1,400 mall shoppers on the East and West coasts found that video advertising increased ad recall and purchase intent for advertised brands among mall shoppers.
"In this paper, we propose and examine a social psychological model of impulse buying, which predicts that people intend to acquire material symbols of personal and social identity.
Skokie, Ill. -- Mike McMenimen of McMenimen & Associates, Cedarburg, Wis. helped the In-Store Marketing Institute field another salary survey of sales compensation practices for P-O-P employees in 2003.
Telephone interviews were conducted among a sample of executive contacts from headquarters of major retailers.
Each contact was selected on the basis that they:
collect consumer research
analyze or evaluate consumer research
review or use consumer research