Nearly two-thirds of shoppers polled in recent surveys by Mass Connections say their decision to buy products is influenced by signs and displays at least some of the time and that they are most likely to notice endcap displays.
Packaging innovations have the power to expand usage occasions and affect both price expectation and brand selection, but the effects aren't always positive, according to Scott Young, president of Perception Research Services.
Products offering the promise of slimmer waistlines, smoother skin and cleaner homes with minimal hassles cluster near the top of Information Resources Inc.'s 2006 New Product Pacesetters study of top-selling launches.
Heavily displayed categories such as snacks and beverages receive less secondary display space from supermarket retailers transitioning to perishables-based "lifestyle" formats, according to audits from Information Resources Inc.'s Cross Category Display Database.
The Arbitron Retail Media Study -- Volume II: Consumer Interest and Acceptance of Video Displays in Retail Environments examines consumer attitudes toward video displays in retail stores.
Point-of-purchase information has a greater influence on final purchase decisions for apparel, food and consumer electronics than any other means of product communication, according to a recent survey conducted by Decision Analyst, Arlington, TX.