Research & Reports

The presence of P-O-P advertising increases the chances that teens experiment with smoking, while promotions and price discounts increase the likelihood that they progress from experimentation to regular smoking, according to a study published in the

Information for the Obesity Debate

Supermarkets are struggling to keep their share of shoppers as mass merchant hypermarkets, drugstores and other rivals gain in popularity for items once only purchased in more traditional trade channels, according to a new study by Meyers Research Center. The findings are part of

The power of Procter & Gamble's new product pipeline is evident once again in this year's New Products Pacesetters report from Information Resources Inc. (IRI).

Shoppers in the sporting goods category are up for grabs, according to Anne Howe, senior vice president, market intelligence and insights at Mars Advertising.

Getting serious on sustainability, measurement, retail media

While more than three-quarters of U.S. consumers believe that many store brands are of "excellent" quality, private label share of total packaged goods spending has remained essentially flat since 2003, according to a new report from Information Resources Inc.

Supermarkets have lost share to other retail channels in the past decade primarily because consumers expect more variety, value and convenience in the places they shop, said Todd Hale, senior vice president of consumer and shopper insights at ACNielsen.

Marketers are turning their backs on television advertising. But do they have a grip on the alternatives?

Special displays in the drugstore channel have a significant influence on purchase decisions, according to Mars Advertising's analysis of shopper data from BIGresearch.

Consider the life of a traveling salesman: always on the move, a different client every day, trying to stay on schedule. Is there a retailing lesson to be learned from that experience?

Marketers will allocate more than $1 billion of national media budgets to advertising networks located in stores, shopping malls, office buildings and movie theaters this year, according to Profitable Channels, which today released the findings of its recent research report, titled "Adding Out-of-H