Research & Reports

Dollar stores continue to challenge supermarkets, mass merchants and other retailers for share of wallet as more U.S. consumers make the channel part of their shopping routine, according to a new study by Meyers Research Center.

Where sustainability was the buzz word in early 2007, the word "shopper" supplanted it by year's end -- and in the forms of shopper marketing/profiling/segmenting.

In-store marketing plays an important role in improving customer satisfaction in the consumer electronics category, according to a ShopperPulse study commissioned by marketing agency The Integer Group.

Retailers and Manufacturers Stage a Comeback

Dayton, OH -- The number of self-checkout lanes in supermarkets is steadily increasing, both in new and retrofitted stores, but along with the still-fairly-new technology have come questions about the effectiveness of merchandising in these areas.

A study commissioned by the Grocery Manufacturers Association

The growing importance of in-store marketing as a brand-building medium is coming at a time when the use of secondary displays and other traditional retail tactics is on the decline, according to Information Resources Inc.

July 26, 2007 -- Facing slow industry growth and intensifying competition as alternative outlets stake a bigger claim on consumer spending, CPG retailers are on a quest for the next big thing.

Aug. 2, 2007 -- For years, drugstores have struggled to protect and grow front-end sales in the face of intense price competition from supercenters.

Los Angeles -- A new "Event TrendWatch" study conducted jointly by TBA, an independently held agency, and magazine indicates that experiential marketing is rapidly becoming a more important part of the overall marketing mix, but its growing use may lead to more shoppers tuning them out.

Economy's improvement lends a hand to improving salaries

Unilever U.S. recently announced findings from the third segment of its proprietary Trip Management Study. (See Related Articles for the first two segments, "Winning the Hispanic Shopping Trip" and "Trip Management: The Next Big Thing".)