In-store advertising is an effective means of generating brand awareness and informing consumers about product benefits.That conclusion comes from a spring survey of 999 consumers conducted by Miller Zell, Atlanta, and National Research Network.
July 14, 2009 - The rules of back-to-school shopping have officially changed: buy only what you need, check for coupons and sales before hitting the stores, and, if you can find the perfect computer at the right price, grab it!
Its strength as a grocer -- as well as its growing footprint -- has given Walmart a decided advantage over other mass merchants in recent years, as the chain's frequent-shopper base has increased while those of Target, Kmart and other channel rivals have declined.
Schaumburg, Ill. -- According to new research from The Nielsen Co., major demographic and economic shifts will have a dramatic effect on consumer packaged goods over the next decade. The top growth categories include ethnic health and beauty products, medications and cooking essentials.