Unilever Co.

Rite Aid kicked off the summer flight of its year-long Glam Camp campaign this month with a sweepstakes featuring a grand-prize sporting equipment package.

Point-of-Purchase Advertising International () held its Awards Gala 2003 at the Chicago Theatre on March 17. There, the association announced the winners of its annual Outstanding Merchandising Achievement (OMA) awards competition.

RFID tags may boost P-O-P compliance, effectiveness and create a measurable medium

This co-equity FSI (top image) ran in the New York Metro region in April 2003. Meanwhile, Shick offered a co-promotion with Unilever's Dove in the Chicago area (bottom image).

As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap.

Walgreen offers dedicated space and corporate brand mention within its circular.

Side graphic panels designed to look like stained glass and an eye-appealing header combine to reinforce the premium positioning of Bertolli pasta sauces. Casters provide easy maneuverability.

There is no better way to communicate a product's benefits and brand message than to have consumers test the product for themselves. For its Dove line of soap,    "The basic idea was to promote the Dove bar, but we wanted to do something different," Ochoa says.

Frosted acrylic, strong imagery and appealing colors were used to bring the BCBG fashion brand into fragrance retail. The displays unified the four different fragrances without singling out any particular scent or color.