Choosing eyeglass frames is often a challenge for consumers because the frames frequently are spread out across an entire, unwieldy wall. The "eye-wall" approach to presentation also makes it tough for manufacturers to differentiate their products.
"The Munsters are back."That's what supermarket shoppers have been saying since A&W Root Beer kicked off its third annual monster-size Halloween promotion featuring characters from the mid-1960s creepy-campy sitcom "The Munsters."
To reinforce the battery manufacturers' brand image, create an environment for one-stop shopping and increase impulse battery purchases in Target stores.
The theatrical release of "Star Wars: Episode I -- The Phantom Menace," spawned more than just the most hyped movie of all time. It also initiated possibly the largest licensing blitz in the history of merchandising.
Unsuspecting shoppers may never again be assaulted by wafting clouds of fragrance in department stores. A new dry sampling technique could soon replace the cologne-wasting testing methods popular among fragrance makers.
So you think you've got a lot on your plate? Try working at Rubbermaid Inc. The $2.4 billion company (1997 sales) introduces an average of one new product