Sports Authority

Motion-activated LED displays give innovative sports product an in-store presence

Sports Authority tapped into “Breast Cancer Awareness Month” this October by showcasing donation-driving products from various manufacturers.The sporting goods retailer again used a “Sport Your Pink” theme (see “Sports Authority Dons … ” in Related Articles) on in-store displays, circular features

The Sports Authority highlighted backpacks and sports apparel from a variety of brands in its back-to-school campaign this year.Throughout the season, the retailer devoted particular attention to sport-specific footwear and backpacks from key brands such as the flagships of Under Armour, Nike Inc.,