Cold barrels are a major source of single-serve beverage trial at retail. The patented design (using a blow-molded polyethylene float) for this beverage cooler allows ice and product to rise above melt water.
When the Quaker Oats Co. approached Dairy Mart, Enfield, Conn., about placing an iced barrel of Gatorade in the front of Dairy Mart's convenience stores, there just wasn't enough room in the compact stores to accommodate the request.
As ice melts and water collects at the bottom of Pepsi's new Extra Capacity Cold Barrel, a float lifts like a buoy, raising unmelted ice and the soft drink bottles.