The entire project was designed, manufactured and delivered to 1,600 locations in four weeks. The display had to explain the technology, give a feel for the product and create store traffic.
To bring in-store the excitement of a fast-paced TV campaign. A conventional shoe tower juts out of a one-inch-thick rubber base formed to look like blacktop. The unit is topped with a motorized flash card unit with still photos from the commercial.
