Conagra Brands

Goodmark Foods' Slim Jim products were promoted this fall in a co-branded sweepstakes offer with 989 Studios' video games. The in-pack game cards were featured on a corrugated display.

Bobby, Terry and Justin Labonte are exposing themselves to thousands of consumers in "The Full Labonte," a Slim Jim #44 Racing Team promotion that began Jan. 15 and runs through the end of April.

Faced with changing consumer tastes and retail challengers, the c-store channel is redefining itself. Flexibility will win display space.

Olive Can, Elgin, Ill.

This fall, Country Pride brand chicken is teaming up with NASCAR racing to increase brand awareness and drive trial and repeat business in supermarkets.The two-pronged promotion is aimed at both consumers and supermarket meat managers.

Candy and Snack Merchandising Explode at the Point-of-Sale

Consumers looking to take a step to better health in 1997 will have a little help from Healthy Choice, the brand from Omaha, Neb.-based ConAgra Inc.

A temporary, refillable corrugated tower display showcases five new Healthy Choice snack products.

A premium line of low-fat Healthy Choice cookies and bread crisps being marketed in the $650 million specialty products category of the cookie and cracker aisle has been introduced by Nabisco Inc. and ConAgra Inc.

Obtaining countertop placement of a product usually purchased on impulse in convenience stores is the goal of GoodMark Foods Inc. for its Slim Jim brand Giant Slim Jug promotion planned for April and May."The idea is to get countertop placement of our Slim Jim sticks," explains Andrew S.

Each Coleman jug is packed with 48 Slim Jim Giant Slim meat sticks for a national promotion. Retailers can take the jugs home when the product sells through.