Recent retail news includes Dollar General debuting an exclusive Slatkin + Co. home fragrance line and Kroger updating some of its private-label recipes.
Recent retail news includes Boots unveiling a store format that's sure to lure beauty aficionados, while Instacart and Purina, knowing that people love taking festive pet photos, are running a contest where the "Best in Show" reaps some rewards.
P2PI chats with Boots UK and Criteo on the challenges of retail media, the retailer's approach to measurement, and advice for both retailers and brands new to the space.
The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
