The Quiet Tech Shifts Behind On-Site Retail Media's Sponsored Surge Strategic changes are turning retail media into a true contender for brand dollars, writes Sarah MacKinnon of Pentaleap. Best Buy, Nintendo Court Gamers With 'GameTruck Theaters' The retailer builds excitement for the Nintendo Switch 2 and games with immersive parking lot activations. Best Buy Debuts Shoppable Influencer Storefronts The Best Buy Creator program helps shoppers discover the new technology and products that popular creators feature in their content. Learn more. Walking the Store Like a P2PI Editor Executive Editor Tim Binder shares his observations about brands getting long-term/permanent displays at an Albertsons Cos. banner and elsewhere. Best Buy Canada Selects PingPong to Drive Marketplace Growth The partnership extends the retailer's marketplace internationally. Lessons From Best Buy Canada's Digital Marketplace Inform U.S. Version The midyear launch should also create opportunities for its Best Buy Ads retail media arm. Best Buy Elevates Its Gaming Experience Learn about the retailer's "Intel Battle Stations" in select stores. CBS Sports Best Buy Sony Super Bowl Display Ad Top In-Store Experience Stories From December Best Buy, Target, 7-Eleven Canada and others unveiled store initiatives and updates during the month. Best Buy Canada Expands Reach of Its Retail Media Network Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands. 1 2 3 4 5 Next Last
