AB InBev

Not that many years ago, beer promotion on St. Patrick's Day consisted of tavern owners throwing green food coloring into the brew. But St. Patrick's Day 1992 will see a keg-full of P-O-P efforts, all aimed at the earnin' of the green.St.

Kathy Ireland's St. Pat's Party Stop is Anheuser-Busch's multi-brand promotion for on-premise and in-store promotions.

This time it's for a million bucks.

Bud Bowl has become the largest beer promotion in the category. In 1992, Bud Bowl IV will feature 18 different P-O-P items.

Offer for a hoop set appears on both on- and off-premises promotions, capitalizes on springtime basketball frenzy.

New Bud Light neon sign glows from within the flat, glass sandwich (right) of the new Electriglas process. Even when not lit (left), the sign offers a distinctive identity to the logo. The new neon began appearing in early March at stores and taverns.