Dunnhumby, Bridg Partner to Expand Retail Media Access The new alliance addresses the disproportionate allocation of advertising investment. P-O-P Spotlight: More Unlikely Collaborations at Retail We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps. Dollar General Adds Rewards-Driven Advertising to Retail Media Offerings New partnership enables DGMN advertisers to reach shoppers with incentivized offers. Gopuff Adds Incrementality Tools to Boost Ad Performance New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales. Hy-Vee First to Deploy Grocery TV’s Closed-Loop Retail Media Solution The partnership brings digital-style performance tracking to in-store campaigns across RedMedia. Wells Enterprises, Ferrara Launch Frozen Trolli Treats to Woo Gen Z Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers. Albertsons Bolsters Onsite Retail Media With Shoppable Video Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media. Southeastern Grocers Names Media Agency of Record The partnership with Net Conversion will focus on customer acquisition, loyalty and omnichannel media strategies. Lowe's Expands Sports Marketing With EA Sports Partnership In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest. Lyft Launches Programmatic In-App Ads Lyft's latest partnership takes digital retail media beyond traditional online storefronts. 1 2 3 4 5 Next Last
