Circle K, PepsiCo Team Up for Football

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Circle K, PepsiCo Team Up for Football

By Cyndi Loza - 09/17/2018

Circle K is kicking off football season by reprising its campaign with National Football League sponsor PepsiCo/Frito-Lay spotlighting rookie players.

The effort this year centers on a $4 “Unreal Rookie Deal” comprising a hot dog, a Frito-Lay SKU, and either a 20-ounce Pepsi SKU or a proprietary Polar Pop beverage. (Last year’s deal was $5 and was limited to Ruffles potato chips while also encompassing an additional hot dog.) The offer is valid from Sept. 1 through Feb. 4, 2019. 

In stores, clings on coolers and fountain machines, and a Pepsi- and NFL-branded Polar Pop cup spotlight the deal with a "Make Your Pick" message. Display ads within and, Facebook covers, and a video posted on Pepsi’s YouTube account (see below) support. 

Circle K and PepsiCo are also promoting the deal with a sweepstakes awarding 12 grand-prize items signed by New York Giants player Saquon Barkley and 24 first-prize $20 store gift cards. Consumers enter from Sept. 7-26 by replying to a Sept. 7 update posted across the retailer's regional Facebook pages. Shoppers are encouraged to reply to the post with the hashtag #RookieSweepstakesEntry and either a picture of their "Unreal Rookie Deal" meal or a comment on their favorite NFL rookie of the 2018-2019 season. Social Forces, Tampa, FL, administers.

The aforementioned digital and in-store activity also serves to spotlight PepsiCo’s “Rookie of the Week ’18” program, which allows consumers to vote on an NFL rookie via During the 2018 football season, an NFL player will be selected weekly through the page to receive "Pepsi rookie of the week" honors. 

In other football-related activity, Circle K teamed with Keurig Dr Pepper to run a sweeps awarding Chicago Bears prizes. Circle K Easy Rewards members entered from Sept. 5-6 by purchasing two 20-ounce bottles from brands including Sunkist, A&W, 7UP, Dr Pepper and Canada Dry. An ad in the retailer’s mobile application touted the sweeps. 

Elsewhere in stores, account-specific, football-themed cooler clings from Dr Pepper promise shoppers 30% off "your team's gear" at with the purchase of a qualifying Dr Pepper SKU from Aug. 1 through Dec. 31. 

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