MarketPlace Media Inc. and its PrimeSite network of static signs are listed among recent casualties of failed in-store media systems. The company filed a petition to liquidate under Chapter 7 of the U.S. Bankruptcy Code earlier this year.
No small number of hardware and software marketers have jumped on the CD-ROM bandwagon, developing a flood of products for this latest hybrid of entertainment and education.
Home centers and building supply stores offer tremendous potential for interactive displays. Customers are eager for information on products, projects and home remodeling ideas.
Kodak is overtaking its competition with P-O-P. Aislevision (top), Actmedia cart signage (above) and displays (right) add a second wind to its Olympic promotions.
Video store shoppers can get a short preview of thousands of films via interactive viewing stations in a Blockbuster Video store. IBM is working with Blockbuster Entertainment Corp. in the development of the system, which may set the tone for the future of video store sampling.