Dairy case promotional activity is being churned up by two firms that recently introduced coupon booklets that attach to milk jugs and egg cartons.The In-Store Coupon Network, created by Affinity Marketing in Richmond, Va., features specially manufactured egg cartons.
When installed, the GolfLink system provides a P-O-P advertising opportunity for marketers of golf-related products -- as well as automobiles, beverages and motel chains -- in the pro shop or course superintendent's office.
While a foursome of golfers wait inside a country club pro shop for the rain to subside, one notices a computer monitor on the counter. A color graphic on the screen shows a new putter.
As value-conscious consumers demand more information prior to making buying decisions, retailers must meet those demands while aggressively monitoring head count and the bottom line.