Jack Links' engaged Walmart shoppers for Halloween by dangling a free "sas-o-lantern" stencil they could use to could carve brand mascot Sasquatch's face into their pumpkins.
Supporting the launch of its new men’s athletic and leisure brand called Hill City, Gap Inc. has rolled out a chatbot to gather feedback on the clothes from men who sign up to be their “Wear Testers.”
Dan Ochwat, on the So-Lo-Mo beat since 2011, served as an editor of Shopper Marketing for nine years. Send comments and So-Lo-Mo news to [email protected].
Arielle Charnas, fashion Instagram influencer and writer of an online style blog called Something Navy, has been elevated to headline her own exclusive brand at
Aldi tied in to Giving Tuesday this year by pledging to match each of its orders made that day through grocery delivery service Instacart with a donation (up to $100,000) to Feeding America.