Games/ Contests/ Sweepstakes

This pole topper helps LaCroix Sparkling Water promote its tie-in promotion with the "Wings" television show, in which grand-prize winners in 17 cities win a walk-on role in an episode next season.

Well before the lives of figure skaters became the subject of household discussion, Campbell Soup, Camden, N.J., had already chosen Nancy Kerrigan to illustrate the "Power of Soup."Beginning in January, grocers were supplied with a statuesque standee of Kerrigan through Campbell's EADS program.

A family trip to the amusement park is a classic summer activity. By teaming up with Anheuser-Busch Theme Parks, E.J. Brach Corp. hopes to attract more wrapped-candy buyers to its Summer Safari display and sweepstakes this summer.

Pennzoil has scheduled three major national promotions for 1994, including an effort connected with the Brickyard 400, the newest event on the NASCAR circuit. That promotion runs June 13 to Aug. 6.

Continuing their quest to educate consumers about the great masterpieces of Italian art, marketers at Stroehmann Bakeries in Horsham, Pa., in February introduced the second in a yearlong series of sweepstakes promotions for D'Italiano Real Italian Bread.

NBA Jam, the most anticipated video-game release of 1994, was made available on March 4, which was declared Jam Day.The action-packed basketball game is Acclaim Entertainment Inc.'s most recent slam-dunk arcade blockbuster to find its way to the home video-game market.

For those consumers who have a strong urge to travel the countryside and drink beer -- Old Milwaukee beer, that is -- the On the Road Again sweepstakes is just the answer. This sweepstakes competition promotes the three Old Milwaukee brands.

Stroh's On the Road Again sweepstakes for the Old Milwaukee brands "helps support feature and display activity," a spokesman says.

The debate has gone on in art circles for centuries: What was Mona Lisa smiling about so smugly when Leonardo da Vinci painted her famous portrait?

The Italian theme is echoed in the prize money, announced in lire on the rack display. D'Italiano is giving away a grand prize of 10 million lire (about $7,000).

Promotional materials for Hunter Douglas's new design book for wall coverings include a counter display and a mobile, which touts a consumer sweepstakes.

Hunter Douglas, the window-fashion manufacturer, has entered the publishing business with a hardback book designed to show consumers the role played by window coverings in creating an overall interior-design style.