To introduce two new product lines and a new package design. The series had six different headers to accommodate the various products. The display had to be versatile enough to hold ten varieties of deodorant if required.
Oral-B's new Nickelodeon-themed display combines the company's toothbrushes and toothpaste for the first time. It has fold-down wings that require no assembly by the retailer.
Kodak's promotion for "The Lost World: Jurassic Park" movie that kicks off this month will be the largest multi-brand effort ever for the company. In-store materials will focus on a four-level, 3-D display featuring a variety of products.
Executives at Buena Vista Home Video wanted to package their collector's videotape edition of Disney's "Toy Story" in a way that would remind viewers of the movie's state-of-the-art animation that some had said couldn't be done.