Displays & Signs

To differentiate the product line and its display from the typical, flat-front presentations of similar products in independent, chain drug, and department stores.

To create a retail environment that reflected the cars' exciting image in the dealership facilities. The program needed to (1) complement the product line's high quality, and (2) meet consumers' desire for informative surroundings.

To create a new profit center for Chrysler dealerships and to provide a more appealing environment for consumers to browse and shop. The center is completely modular, permitting dealers to design a configuration that suits available space and customers' buying habits.

To increase visibility of the brand name at the point-of-purchase. With so many competitors in the store, Nike wanted a display with a simple, striking message. Capitalizing on the highly recognizable logo, a banner that would dominate the "air space" was developed.

To link Glenlivet Scotch with 1990 British Open played at St. Andrews Golf Course.

To increase product sales and brand awareness through a national campaign. To increase excitement and brand awareness, the display incorporates motion as well as three-dimensional construction. In addition, it is easy to assemble.

To create a free-standing retail environment for a new product line. The self-contained display holdsthe full Plenitude line. Integrated storage drawers provide room for inventory. Graphics are interchangeable to allow for various promotional messages.

To invent a means of displaying large banners as neatly as possible (without sags, tears, etc.) while enabling fairly simple advertising updates.

To increase add-on sales of high margin accessory products at the time of a primary product purchase via an upscale accessory display.

To call special attention in retailers to the company's line ofcamping cookstoves. Special laminated plastics were used to create the multi-color rock-textured appearance. The thermoformed base shows four camp stoves and the curved thermoformed header has a label with colorful graphics.

Established brands, like Sheer Energy, may be promoted on temporary displays.

To secure counter space, obtain consumer awareness of the product line, generate trial and impulse purchases, and reinforce product image. The counter merchandiser shows the full line of six different paging devices and was designed to deter pilferage.