Cross-Merchandising

Rust-Oleum is set to introduce a sidekick and a floorstand that will cross-merchandise its interior and exterior lines of rust-inhibiting paints next spring.

Los Angeles-based Lawry's Foods, a division of Thomas J.

Monster Cable products are being cross merchandised with their respective components, reminding consumers of their cable/interconnect needs.

Merchandising electrical component accessories in the accessory department just doesn't cut it. "Too often accessories are in the accessory area," says Noel Lee, president of San Francisco-based Monster Cable Products.

This 8-foot display shows one possible planogram for The Gilmour Group's new line of packaging and merchandising items. The items will ship in time for the spring selling season.

Requiring creative carpentry, a curved fascia and base were used to replicate the look of BMW's rounded logo. The secure, locking display houses a variety of accessories in a number of sizes.

A semi-permantent display was required to distinguish the product from other brands. This attractive, plastic floor rack was designed to stimulate impulse shopping. Bold, eye-catching graphics on the trays, along with a special die-cut header card demand customer attention.

The globe display is featured at checkouts and measures 59 inches high by 59 inches long by 20 inches deep.

The design offers a retailer flexibility in snack merchandising. Any number of modules can be used to make an in-line category management system, allowing the section to conform to individual store floor plans.

The Waverly Bath Shop showcases a selection of shower curtains on one side and is cross merchandised with wallcoverings and borders on the other side.

Coca-Cola Fast Lane SystemMead Merchandising

The design had to showcase the dramatic, high-tech, premium look of the new Gillette Series packaging for the largest new product launch in Gillette's history. The display had to be engineered to be both compact and sturdy to hold over 150 pieces of product weighing over 130 pounds.