Kroger has abandoned the "Breast Cancer Awareness Month" scale event that made its annual cause campaign one of the retailer's biggest marketing programs and the industry leader for the occasion.
Procter & Gamble and Colgate-Palmolive are standing out from the bevy of manufacturers participating in the annual "Hannaford Helps Schools" cause campaign by staging accoun-specific promotions at the Ahold Delhaize chain.