The "Let's Play School" display was designed to introduce a new video in mass merchants and specialty stores. Flexibility was needed, and this unit can accommodate 18,24, 36 or 48 counts of video product.
The objective was to improve retail presence and shopability by using a hanging pallet design rather than a traditional folded pallet design. Eye-catching graphics helped enhance the brand's image during Kmart's back-to-school promotion. The displays were well-received by the retailer.
To gain a second placement of existing in-line products as well as additional new products from the client during the back-to-school period when demand for variety is higher.
The client wanted to cross-merchandise several related school stationery products from several licensed manufacturers on a single display to provide a one-stop back-to-school shopping experience for consumers.
Last year's successful co-branded Cool School Bus sweepstakes program from Nabisco has been expanded this fall with a redesigned school bus floor display driving sales.
