The unit was designed to have long-term use while accepting frequent updates of new ACG footwear during changing seasons. The client wanted the display to reflect the outdoor environment and activities associated with the outdoors.
A motorized vacuum-formed basketball spins atop the display. The panels of the display are Sintra screened in four-color process with three flat colors.
NBA Properties worked up a program of banners, hangtags, countercards and more for its "I Love This Stuff" promotion released this spring. Nearly one third of the league's 140 licenses took advantage of the designs for use in their own P-O-P.
What do supermarket retailers really want? According to leading consumer product marketers, it's fairly simple: aisles that are clean and displays that produce attributable results.Getting there, however, is trickier than ever.
Disney's new Snow White Interactive Merchandiser, created exclusively for Kmart, features special effects such as a magic mirror that draws the attention of young shoppers.
To support the home video release of "Snow White and the Seven Dwarfs," Buena Vista Home Video, Burbank, Calif., has created the largest prepack shipper in the company's history.
When the Quaker Oats Co. approached Dairy Mart, Enfield, Conn., about placing an iced barrel of Gatorade in the front of Dairy Mart's convenience stores, there just wasn't enough room in the compact stores to accommodate the request.
Logitech, a manufacturer of computer peripherals, recently remerchandised its space (before photo) in CompUSA stores. The after photo shows how new P-O-P materials, price-point messages and promotional signs were added.
