Some supermarket retailers are starting to turn the tables on product marketers by offering them account-specific signage with store-specific pricing.Point-of-Purchase Services (POPS), a program created by Insignia Systems Inc., Minnetonka, Minn., was created to tailor national promotional programs
Since the graphics for this display were designed to conform to a specific in-store program, damage-free modular assembly and packout was the main directive from the client. This display allows for easy viewing of all products.
Manufacturers, retailers, P-O-P vendors and consultants -- everyone, it seems, is talking about category management these days. But while there's plenty of excitement about the term, there's also confusion.
Black & Decker's new category management system for Wal-Mart's power tool aisle, which began rolling out in June, was designed with input from key competitors and near-daily communication with the retailer.
This S-shaped, gravity-feed, wire rack for Black & Decker's cordless screwdriver was a result of the new tube-shaped packaging for the product and direct input from Home Depot's merchandising department.