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Dec
01

Flattening the Funnel

I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo. When you participate in a three-day marketing conference as both a speaker and attendee and you wear sweatpants the entire time (even when dressed in formal attire from the waist up), your thoughts can tend toward the surreal.

Nov
02

Keeping Up With the Times

If there is a single image that, for me, aptly illustrates the seismic changes currently taking place in our industry, it’s a shelf talker I noticed at Stop & Shop in early September.

June
01

Equal Pay for Equal Work

​​​​​​​“Equal pay for equal work” – the constant refrain of working women from the early 19th century. This powerful motto speaks to the simple fact that no one should be paid less for their work on the basis of gender.

Apr
01

Fight Internalized Bias

​​​​​​​International Women’s Day (IWD), celebrated annually on March 8, is an opportunity for the global community to celebrate how far we’ve come for the rights of women – and to recognize how far we have to go.

Dec
01

Walmart

I think I can safely say that the Walmart retail experience is one of the most underrated in the industry.

Nov
01

Meijer in Rolling Meadows, IL

Meijer was founded in 1934 during the depression as a grocery store in central Michigan. In 1962, Meijer put a stake in the ground that ultimately redefined retail in the U.S., opening the first “supercenter” in this country.