ARTICLES BY THIS AUTHOR
07/21/2023
Aldi Revisits Alex's Lemonade Stand
Aldi ran its fifth annual fundraiser in June to support a long-term goal of raising $10 million by 2027 for the nonprofit focused on curing childhood cancer.
07/19/2023
NYX Brings Its Barbie Collection to Ulta
The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.
07/13/2023
Target Focuses on Wellness With Haleon
Target teamed with Haleon for an “All for Wellness” campaign for the second year in a row this spring.
07/06/2023
P&G Promotes Sustainability at Target
The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.
06/29/2023
Reese's Plays With Dollar General's App
Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app.
06/26/2023
Muddy Bites Launches at Walmart With Massive Ice Cream Cone
Snack brand Muddy Bites built an 11-foot-tall ice cream cone outside a Walmart store in Denver to celebrate their launch at more than 3,000 of the mass merchant’s locations in April.
06/23/2023
Disney's Celebration Extends to PetSmart With Exclusive Collection
The Walt Disney Co. launched an exclusive Disney100 collection at PetSmart in May as it continues to celebrate its 100th anniversary with retail collaborations.
06/27/2023
Head & Shoulders Bare Debuts at Walmart
Procter & Gamble dandruff shampoo brand Head & Shoulders launched a limited-ingredient Bare line in May exclusively at Walmart.
06/13/2023
'The Little Mermaid' Collection Launches at Ulta Beauty
The retailer tied in to the May 26 theatrical release of Walt Disney Pictures' "The Little Mermaid" by launching an exclusive store brand beauty collection based on the film.
06/14/2023
Monster Energy Awards Custom Sneakers at 7-Eleven
The energy drink brand promoted the launch of its Ultra Strawberry Dreams flavor with an exclusive sweepstakes at 7-Eleven.