ARTICLES BY THIS AUTHOR
08/23/2023
Kleenex Focuses on Self-Care at Target
Kimberly-Clark’s tissue brand partnered with mental-health advocacy brand Self-Care Is For Everyone to launch a set of six limited-edition boxes exclusively at Target in January.
08/07/2023
Chamberlain Coffee Launches RTD Line at Walmart
YouTube star Emma Chamberlain brought her direct-to-consumer coffee brand exclusively to Walmart in April.
08/08/2023
SmartyPants Launches Multivitamin Gummies at Walmart
Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection.
08/04/2023
Betty Booze Debuts Exclusively at Total Wine & More
Total Wine & More received an exclusive launch window for the low-alcohol sparkling cocktail brand, which rolled out at select stores in June.
07/28/2023
Red Bull Racing Brings Contest, Cans to Circle K
Red Bull GmbH is leveraging its Formula One racing team with a contest and exclusive can at Circle K.
07/27/2023
YouTuber MrBeast Brings Snack Brand to 7-Eleven
Feastables, the gluten-free snack brand from YouTuber MrBeast (aka Jimmy Donaldson), expanded its retail reach recently by rolling out to 7-Eleven.
07/21/2023
Aldi Revisits Alex's Lemonade Stand
Aldi ran its fifth annual fundraiser in June to support a long-term goal of raising $10 million by 2027 for the nonprofit focused on curing childhood cancer.
07/19/2023
NYX Brings Its Barbie Collection to Ulta
The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.
07/13/2023
Target Focuses on Wellness With Haleon
Target teamed with Haleon for an “All for Wellness” campaign for the second year in a row this spring.
07/06/2023
P&G Promotes Sustainability at Target
The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.