ARTICLES BY THIS AUTHOR
09/11/2023
Essie, Poppi Partner at Target
L’Oreal’s nail care brand worked with prebiotic soda brand Poppi to develop a series of nail designs promoted at Target.
09/06/2023
Teenage Mutant Ninja Turtles Merch Moves Into Target
The mass merchant tied in to the Aug. 2 theatrical release of "Teenage Mutant Ninja Turtles: Mutant Mayhem" by spotlighting licensed SKUs, including two exclusives.
08/24/2023
Ghetto Gastro Brings Breakfast Products to Target
New York-based and Black-owned culinary collective Ghetto Gastro expanded its partnership with Target by launching a line of breakfast products exclusively at the mass merchant on July 30.
08/29/2023
Wow Bao Launches at Walmart with Exclusive Flavors
Fast-casual restaurant Wow Bao is expanding the reach of its CPG line by debuting at Walmart with five flavors, two of which are exclusive.
09/01/2023
I Am Proud Expands Its Presence at Walmart
The personal care brand from Lottie London launched its third line exclusively at Walmart in April.
08/25/2023
Waterdrop Makes a Splash at Walmart
Vienna-based hydration brand Waterdrop launched at Walmart in April as the company expanded its distribution throughout the U.S.
09/05/2023
Major CPGs Run Sweepstakes at Asda
The British supermarket operator is hosting separate account-specific sweepstakes with Coca-Cola, AB InBev and Premier Foods.
08/17/2023
ColourPop Brings Naruto to Ulta
The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.
08/30/2023
Kleenex Brings Back-to-School Campaign to Target
For the second year in a row, Kimberly-Clark’s Kleenex is giving Target a multipack with exclusive graphics to benefit DonorsChoose.
08/09/2023
G.H. Cretors Debuts Caramel Puffs at Costco
Eagle Family Foods’ G.H. Cretors gave Costco an exclusive launch window for the caramel puffs snack it rolled out in March.