ARTICLES BY THIS AUTHOR
08/29/2022
Clorox Quizzes Walmart Shoppers on Spring Cleaning
Clorox Co. earlier this year depicted a QR code on a custom display at Walmart to direct shoppers to an augmented reality quiz determining their spring cleaning personality — and the products to match.
08/17/2022
Vera Bradley, Coleman Camp Out at Target
Target recently shined a spotlight on a new outdoor recreation collection from Newell Brands’ Coleman Co. in partnership with luggage and handbag company Vera Bradley.
08/14/2022
Coca-Cola Brings Summer Sweeps to Jewel-Osco
Coca-Cola Co. is running an exclusive sweepstakes at Albertsons Co.’s Jewel-Osco that awards one winner with 21 tickets to the Six Flags Great America theme park plus passes for reduced wait times and meals.
08/15/2022
Aspire Gives Costco a 'Sweet' Exclusive
Aspire Brands’ Aspire Drinks launched its Healthy Energy products at Costco in June with an exclusive “Sweet Cherry” flavor.
08/09/2022
Tennis Star's Suncare Brand Launches at Walmart
Walmart in April became the exclusive retailer of Kinlo, tennis star Naomi Osaka’s direct-to-consumer suncare brand, bringing the lineup of products for people with melanated skin to 2,500 of the retailer's 4,700-plus stores.
07/28/2022
Pringles Spices Up ‘Hot Ones’ Launch at Circle K, Walmart
Kellogg Co.’s Pringles gave exclusive SKUs to Walmart and Circle K as part of the launch of a limited-edition line of Scorchin’ crisps based on chicken wing sauces from First We Feast’s "Hot Ones" YouTube show.
08/25/2022
Walmart, Old Spice Mentor High School Students
Walmart and Procter & Gamble's Old Spice this summer honored the first class of high school graduates to participate in the "School of Swagger" mentorship program and touted the cause effort in stores.
08/18/2022
Reese’s Sends Circle K Shoppers to Hershey, PA
Hershey Co. is running an account-specific "Reese’s Lovers Summer" sweepstakes at Circle K awarding a trip to Hershey, Pennsylvania, where the company is headquartered.
07/25/2022
Meijer, Huggies Hold Hands Again
Kimberly-Clark’s Huggies partnered with Meijer last month to reprise a campaign supporting Hand to Hold, a nonprofit that provides mental health support to parents with babies in Neonatal Intensive Care Units.
09/15/2022
Brands Support Wellness at Target
GSK ran an "All for Wellness" campaign at Target this spring, shining a spotlight on the manufacturer's efforts to help underserved communities.