Samantha Nelson

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Samantha Nelson is a freelance writer covering the commerce marketing industry. She is a former Senior Editor - Content for the Path to Purchase Institute, having covered Kroger, Dollar General, Family Dollar, Whole Foods, Meijer, Southeastern Grocers, Publix, Ahold Delhaize, PetSmart and Petco.

ARTICLES BY THIS AUTHOR

02/09/2023

Walmart Showcases a Sliick Exclusive

A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.
02/07/2023

BodyArmor, Walmart Still Working Out Together

For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution.
02/15/2023

Target Collection Rings in the Lunar New Year

Target partnered with San Francisco-based illustrator Christina Tan to roll out a collection of products celebrating the Lunar New Year.
01/24/2023

Best Buy Gets a Crux x Marshmello Fryer Exclusive

Made by Gather’s Crux partnered with Grammy-nominated DJ and music producer Marshmello on a kitchenware line that launched exclusively at Best Buy in September.
02/02/2023

Tabitha Brown Cooks Vegan for Target

Target rolled out a Tabitha Brown line of vegan food and cookware on Jan. 8 as its third of four planned limited-edition collections with the social media influencer.
01/23/2023

Cheetos Cooks Up a Holiday Exclusive with Amazon

PepsiCo/Frito-Lay’s Cheetos partnered with Amazon in November to exclusively offer a limited-run “Cheetos Duster” blender meant to turn the snack food into a powder that can be used as a cooking ingredient.
01/27/2023

Provence Beauty Lands at Ulta

French skincare brand Provence Beauty made its U.S. debut this month at Ulta Beauty stores and Ulta.com.
01/30/2023

Hello Bello Takes the Grinch to Walmart

Hello Bello has been leveraging its ongoing licensing agreement with Dr. Seuss Enterprises to maintain a sense of novelty with Walmart shoppers by periodically launching limited-edition product lines exclusively at the retailer.
01/09/2023

SodaStream Gifts Target a Holiday Exclusive

PepsiCo’s SodaStream released a white and gold version of its Terra sparkling water maker exclusively at Target ahead of the holiday season.
01/05/2023

Caraway Expands Brick-and-Mortar Reach with Target

Direct-to-consumer kitchenware company Caraway made its biggest brick-and-mortar push to date by launching at 350 of Target’s nearly 2,000 stores in October.