ARTICLES BY THIS AUTHOR
05/09/2023
Unilever Brings Japanese Haircare Brand to Target
Unilever and Target teamed earlier this year to bring Michiru, the manufacturer's 2-year-old Japanese hair care brand, to the U.S.
05/11/2023
M&M’s Campaign Empowering Women Highlights Female Spokescandies
The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women.
06/07/2023
J&J Campaign at Walmart Supports Tree Planting
The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.
05/03/2023
Celebrity Designers Create Exclusive Line for PetSmart
Interior designers Nate Berkus and Jeremiah Brent have launched a collection of products for fish, reptiles and small mammals exclusively at PetSmart.
04/28/2023
Bic Brings EasyRinse Game to Multiple Retailers
Bic is promoting the launch of its EasyRinse razors, which feature anti-clogging technology, by running an national instant-win game with overlays at Walmart, Target, Walgreens and Dollar General.
04/25/2023
Actress Tia Mowry Launches Clean Haircare Line at Walmart
The "Sister, Sister" and "Twitches" star launched a clean haircare line exclusively at Walmart in March.
04/20/2023
Ecolab Launches Cleaning Line at Home Depot
Commercial cleaning company Ecolab launched a retail product line exclusively at The Home Depot in February.
04/18/2023
Envy Lures Lunar New Year Shoppers at T&T Supermarket
T&G Global tied in to the Lunar New Year with special packaging for its premium Envy apple, which it heavily promoted at the Canadian Asian foods retailer.
03/29/2023
Hairitage Tackles Dandruff at Walmart
Hairitage, an inclusive haircare brand from YouTube influencer Mindy McKnight that launched exclusively at Walmart in 2020, rolled out a new anti-dandruff line on February.
04/05/2023
Rob’s Backstage Popcorn Pops Up at More Retailers
The snack food brand, launched by the Jonas Brothers in partnership with The Naked Market in 2021, has expanded to additional retailers after making its brick-and-mortar debut at Walmart in April 2022.