My remote work attire has been somewhat of a mullet: business on the top, cozy lounge party on the bottom. In honor of returning to in-person events, perhaps we’ll do a little bonfire at Future Forward.

Designed to cultivate community and thought-provoking discussion, the Path to Purchase IQ Book Club aims to inspire marketers with new ways of thinking that disrupt the status quo and drive innovation.

Path to Purchase IQ stole a few minutes from Michaels director of content and experience, Jen Harness, and Daniel Yaffe, co-founder and COO of AnyRoad, to talk about using experience to drive more meaningful data and insights.