This month, we dive into the pet care industry and some standout trends that pet products manufacturers should have on their radars as they prepare to meet the increased demand and anticipate the emerging needs of pet parents and their furry offsprin

Designed to cultivate community and thought-provoking discussion, the Path to Purchase IQ Book Club aims to inspire marketers with new ways of thinking that disrupt the status quo and drive innovation.

Path to Purchase IQ stole a few minutes from Michaels director of content and experience, Jen Harness, and Daniel Yaffe, co-founder and COO of AnyRoad, to talk about using experience to drive more meaningful data and insights.