Albertsons Rolling Out Just for U Platform Across Banners
Albertsons Cos. is implementing its Just for U loyalty program across all its banners.
“We are in the process of rolling out Just for U across the nation. We had MyMixx that was a digital platform out East, [and] we will transition that over by September of this year to the Just for U platform,” chief marketing & merchandising officer Shane Sampson said during a May 15 analyst presentation by Albertsons and Rite Aid executives.
In the past two months, Shaw’s and Star Market already made the switch from MyMixx to Just for U. The latter platform has been heavily promoted on the chains’ websites. Home page carousel ads, display ads and a splash page support, linking to an information page that explains the new platform, prompts shoppers to sign up and links to a Just for U FAQ page within the site.
The new program is also plugged in stores via violators and in chain circulars and Big Book of Savings. Shaw’s dedicated the front page of its July 7 Big Book of Savings to the news, inviting shoppers to sign up via the Shaw’s mobile application or shaws.com/justforu. Consumers also are prompted to text “JOIN” to a dedicated number to receive a link to the website’s sign-up page.
Most marketing materials highlight the ability to earn points through the program that can be redeemed for savings on gas or groceries. The Just for U platform also offers personalized coupons, shopping lists based on shopping and browsing history, as well as coupons for free product samples.
According to the aforementioned presentation, Just for U offers 400 million personalized deals each week and has 13 million registered households, growing 30-40% every week.
A few chains, including Jewel-Osco and Acme, have yet to transition from MyMixx, while smaller chains including Haggen, Lucky and United supermarkets are still operating their own rewards and digital coupons programs.