2020 DOT Winners Announced

The Path to Purchase Institute announced the winners of the 2020 Design of the Times Awards competition live on the afternoon of Oct. 7 during a virtual awards ceremony. The "Best of the Times" award went to Dr. Scholl's Custom Fit Orthotics Kiosk display produced for Scholl's Wellness Company by Trans World Marketing.Institute members have exclusive access to contest images and full contest declarations linked below. A downloadable list of winners will be attached at right.A panel of judges from product manufacturers, retailers and agencies gathered virtually for a second round of judging to determine the ultimate winners, after first selecting 26 finalists from scores of entries in this year's DOT program, which celebrates the most effective in-store activations of the previous year in recognition of the critical role P-O-P activity plays in successful shopper marketing initiatives. Judges reviewed and scored entries across nine awards categories representing the most important objectives that in-store marketing programs can achieve. The entries represent executions at multiple retail channels including consumer electronics, convenience, drug, mass merchants, specialty, supermarket/grocery and warehouse club. The Institute's unique virtual event unveiled the Platinum winners, along with the top Best of the Times designation. In addition, attendees of the event became judges themselves by helping select the winner of the first-ever Design of the Times “People’s Choice” award from among the finalists. 2020 Best of the Times WinnerTitleClient CompanyEntrant CompanyPlatinum CategoryDr. Scholl's Custom Fit Orthotics KioskDr. Scholl'sTrans World MarketingBest Sales-Driving Solution 2020 Platinum WinnersTitleClient CompanyEntrant CompanyPlatinum CategoryDr Pepper Sweet Rewards Beverage CenterKeurig Dr PepperInternational Paper Retail Packaging and DisplayBest Brand-Building ProgramRevlon Colorstay Full PalletRevlonInternational Paper Retail Packaging and DisplayBest Collaborative Program (Cross-Brand or Cross-Manufacturer)PING Fitting CartPINGTrans World MarketingBest Collaborative Program (Retailer-Manufacturer)Colgate Target Optic White Advanced Endcap Colgate-PalmoliveWestRockBest Shopping SolutionWalmart Hatchimals Pixies Drop-In Endcap Spin Master Ltd.International Paper Retail Packaging and DisplayBest New Product IntroductionDr. Scholl's Custom Fit Orthotics KioskDr. Scholl'sTrans World Marketing Best Sales-Driving Solution LG ThinQ Interactive Floor and Counter KiosksLG Electronics Design PhaseBest Shopper Education ProgramCoke 4x4 Iconic EndcapCoca-ColaWestRockBest Shopper Experience ProgramTrident Vibes Launch FamilyMondelezMenashaBest Merchandising Solution 2020 People's Choice WinnerTitleClient CompanyEntrant CompanyPlatinum CategoryWalmart Hatchimals Pixies Drop-In Endcap Spin Master Ltd.International Paper Retail Packaging and DisplayBest New Product Introduction Institute members can view a gallery of all the 2020 Design of the Times entrants here. For more than 25 years, the Design of the Times has honored leading consumer product marketers, innovative agencies and creative P-O-P design firms for their exceptional in-store marketing executions.

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