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08/25/2021

Zebra Technologies Partners with Retail Consulting Firm

Jacqueline Barba
Associate Editor
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Retail consulting firm Columbus Consulting International has partnered with Zebra Technologies Corp. and joined the mobile computing and manufacturing company’s PartnerConnect program. Columbus Consulting joins Zebra’s “Alliance Partner Track” as a consulting partner, focusing on software integration and data management.

Participating in Zebra’s PartnerConnect program gives Columbus Consulting access to a product and supplies portfolio (comprised of Reflexis and Zebra Prescriptive Analytics SaaS solutions), comprehensive training, and marketing, sales and technical resources.

In a recent media release, Columbus Consulting credited Zebra’s “long history of developing exceptional hardware technologies” and its growing SaaS portfolio for retail and CPG companies as its reason for joining the PartnerConnect program.

Columbus Consulting’s retail experts has worked with retailers and brands for the past 20 years. The consulting firm offers services ranging from strategic insights to tactical project delivery. Recently, Columbus Consulting witnessed a shift among clients as they became more eager to utilize the rich volume of data generated from day-to-day business operations.

“This collaboration between Columbus Consulting and Zebra Technologies is the foundation for assisting clients with their integration of Zebra’s world-class hardware and cutting-edge software and solutions portfolio,” said Brad Eckhart, partner and consultant, Columbus Consulting, in the release.

Zebra’s PartnerConnect Program is designed to evolve the best of Zebra’s channel ecosystem, by addressing the needs of distributors, independent software vendors (ISVs), technology alliances, system integrators, consultants, and resellers, providing opportunities for growth and meeting customer and market demands.  

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