Diana Stern, Vice President, Marketing, National Retail Solutions
National Retail Solutions (NRS) was founded with a mission to help small, underprivileged and underbanked independent retailers survive and thrive. Diana Stern has helped it grow since she joined in 2017, contributing toward the development of new products and services consistent with its commitment of helping the underserved retail community.
Recently promoted to vice president of marketing, Stern has worked to expand the company’s offerings far beyond its primary baseline POS product, with the addition of multiple premium features to help retailers be more efficient and generate revenue. She has provided the leadership to build and market, from the ground up, new products and services — all aligned with the NRS mission of helping mom-and-pop stores compete with large-chain operations.
The NRS point-of-sale ad network is in more than 15,000 retail locations across the U.S., directly impacting and influencing consumers’ paths to purchase. As of October 2021, the company now offers point of sale-eWIC integration, which helps its merchants incorporate the government assistance program for low-income households. This is “a game changer,” Stern says, because NRS offers eWIC at the most affordable pricing in the industry. “We’re helping our retailer customers better service their communities and bring in more foot traffic, while keeping our program extremely affordable.”
Stern’s training and background was primarily in marketing-focused graphic and web design, with a bit of sales mixed in. She started her career at The Voice & Opinion newspaper, managing advertiser relationships, as well as covering events and contributing as a journalist with the New Jersey Press Association.
She then led the creative team at Gold Mark International, coordinating marketing initiatives for political campaigns and organizations and, in 2012, co-founded 3Media Marketing, leading marketing and creative ventures on behalf of an assortment of clients, including venture capitalists, nonprofits, political sectors, businesses, organizations, schools and more.