WestRock Names Margaret Herndon CMO
WestRock has appointed Margaret Herndon chief marketing officer.
In this newly created role, Herndon reports to Jeff Chalovich, the company's chief commercial officer and president of corrugated packaging. She will lead the companywide marketing organization and is responsible for planning, implementing and monitoring the overall enterprise marketing strategy.
Most recently, Herndon served as the chief marketing officer at Ericsson North America, where she was responsible for leading marketing and communications strategy to support regional business objectives in the U.S. and Canada. Prior to joining Ericsson, she spent 10 years with Hewlett-Packard, holding senior leadership positions in software, enterprise services and the corporate marketing divisions of the company.
“[Herndon] has a long track record of demonstrated performance at respected global brands,” said Chalovich in a media release. “We’re excited for her to join the team and lead an industry-leading marketing function that will continue to build on the positive momentum we’ve seen in our business.”