As grocery eCommerce continues to grow, it is crucial brands maximize visibility and effectiveness in the digital aisle. Learn how Kroger Precision Marketing is helping brands build awareness, consideration and conversion. Join Jason Comack, Director of Onsite Media, Kroger Precision Marketing, and Peter Johnson from Microsoft PromoteIQ, to discover best practices for successful activation in ecommerce media.
In this session, you’ll:
- Understand how the retail media landscape and Kroger’s eCommerce ecosystem has evolved and changed the way consumers shop
- Discover opportunities within Kroger’s onsite ecosystem to provide inspiration, spark consideration, and drive conversion
- Discuss best strategy practices for leveraging Kroger Precision Marketing onsite tactics to optimize retail media investment and measure real business outcomes
Jason Comack, Director of Onsite Media, Kroger Precision Marketing
Peter Johnson, QA Engineer &amp; Client Partner Lead, Microsoft PromoteIQ