Tuesday, October 26th at 2 PM ET
The COVID-19 pandemic rapidly accelerated the shift toward omnichannel shopping in the grocery channel. But what impact has that had on purchases at the category level? Are there products that shoppers are more likely to buy online for home delivery? What about curbside pickup? Which categories do they still want to shop for themselves in the physical store? Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000-plus consumers to find out how recent changes in behavior is affecting shopping choices at the category level. This session will dive into the results and explore the implications for the future.
- Charlie Menchaca, Managing Editor, Path to Purchase Institute
- Liz Fogerty, Chief Strategy Officer, Edge Marketing