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04/05/2022
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Webinar: The Evolution of the In-Store Shopping Experience, Part 1

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Even before the world was upended by the COVID-19 pandemic, the in-store shopping experience was drastically changing. Consumer online shopping habits were impacting the draw to physical retail, and brands were adjusting in-store marketing strategies to capture attention and deliver an exceptional experience.
 
Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000-plus consumers to look at the current state of shopping mindsets and habits. This webinar will examine shopping frequency and changes in shopping habits, as well as in-store vs. online shopping preferences.
 
Panelists:
 
Tim Binder, Executive Editor, Path to Purchase Institute
Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore
 

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