Webinar: Anticipate Your Customer’s Next Move with Multi-Channel Measurement

Thursday, November 18th at 2 PM ET

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With the increased importance of flexibility and in-flight optimizations, why does antiquated Marketing Mix Modeling drive the budgets of CPG brands and retailers. This session offers a forward-thinking alternative that answers the question “How should I best spend my marketing budget to drive my business objectives?”

We explore: 

• The evolving roles new and traditional channels play in the marketing mix
• Ways to identify the measurement metrics that matter (ROAS vs. Sales Impact)
• How to optimize your budget to maximize reach

Panelists:

• Marta Cyhan, Chief Marketing Officer, Catalina
• Isabella Chia - Senior Vice President Marketing at FIELD + FARMER

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