10/08/2021
Sponsored Content
Webinar: Anticipate Your Customer’s Next Move with Multi-Channel Measurement
Thursday, November 18th at 2 PM ET
With the increased importance of flexibility and in-flight optimizations, why does antiquated Marketing Mix Modeling drive the budgets of CPG brands and retailers. This session offers a forward-thinking alternative that answers the question “How should I best spend my marketing budget to drive my business objectives?”
We explore:
- The evolving roles new and traditional channels play in the marketing mix
- Ways to identify the measurement metrics that matter (ROAS vs. Sales Impact)
- How to optimize your budget to maximize reach
Panelists:
- Marta Cyhan, Chief Marketing Officer, Catalina
- Isabella Chia - Senior Vice President Marketing at FIELD + FARMER
Sponsored by:
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