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PepsiCo and Aki Technologies will walk through a case study of a Frito-Lay program at Kroger that leverages moment marketing and personalization technology, along with "add to shopping list" technology. These experts will share how in-the-moment insights and dynamic personalization came together to deliver stronger ROAS at retail for a recent Frito-Lay campaign.
- How to identify and connect with audiences in the most relevant moments in their journey.
- How to apply insights to develop a deeply personalized, multi-format advertising campaign.
- How to leverage the benefits of off-platform media to increase campaign impact.
- Drew Ingram, Director North America Media & Consumer Data, PepsiCo
- Risa Crandall, Senior Vice President, Aki Technologies