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04/21/2021
Sponsored Content

Webinar: Amping Your Retail Media Program: A Frito-Lay Case Study

WHEN: May 19, 2:00 PM EDT

PepsiCo and Aki Technologies will walk through a case study of a Frito-Lay program at Kroger that leverages moment marketing and personalization technology,  along with "add to shopping list" technology. These experts will share how in-the-moment insights and dynamic personalization came together to deliver stronger ROAS at retail for a recent Frito-Lay campaign.

You'll Learn:

  • How the team aligned on a moment marketing strategy to reach key audience segments during receptive moments.
  • The insights and strategy behind the personalization of the multi-format creative campaign.
  • How the overall campaign strategy was designed to deliver on KPIs—and a look at the performance of the real-life campaign.

Panelists: 

  • Drew Ingram, Director North America Media & Consumer Data, PepsiCo
  • Risa Crandall, Senior Vice President, Aki Technologies

 

Register Here

 

 

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