WHEN: May 19, 2:00 PM EDT
PepsiCo and Aki Technologies will walk through a case study of a Frito-Lay program at Kroger that leverages moment marketing and personalization technology, along with "add to shopping list" technology. These experts will share how in-the-moment insights and dynamic personalization came together to deliver stronger ROAS at retail for a recent Frito-Lay campaign.
- How the team aligned on a moment marketing strategy to reach key audience segments during receptive moments.
- The insights and strategy behind the personalization of the multi-format creative campaign.
- How the overall campaign strategy was designed to deliver on KPIs—and a look at the performance of the real-life campaign.
- Drew Ingram, Director North America Media & Consumer Data, PepsiCo
- Risa Crandall, Senior Vice President, Aki Technologies