Originally published by Path to Purchase Institute
San Diego-based Acenda, which helps retailers and brands optimize their product listings across major e-commerce marketplaces, has integrated with walmart.com.
The integration is designed to connect Acenda store owners and third-party sellers with Walmart's massive customer base and facilitate selling, according to a media release announcing the partnership.
The cloud e-commerce platform also is integrated with other major marketplaces including Amazon, Google and eBay, letting sellers automate and manage the online selling process across all marketplaces from a single platform, while customizing content, improving listings and analyzing performance.
"Acenda is fundamentally improving online retail and making it efficient through advanced data analytics, AI and continuous process improvement," said Acenda chief executive officer Gavin Mandelbaum in the release. "Our goal is to provide the vendor community with advanced tools to compete in today's retail environment."
The move comes as Walmart continues efforts to grow its e-commerce offerings.
The company is focused on the top one million SKUs, which by its estimates represent about two-thirds of all sales conducted online, said Marc Lore, chief executive officer of e-commerce, while speaking at the Robert W. Baird Global Consumer, Technology & Services conference last June, according to a Seeking Alpha transcript.
Rather than offering every product imaginable, Walmart is focused on getting the right products, Lore said.