More Blog Posts In This Series
Meijer was founded in 1934 during the depression as a grocery store in central Michigan. In 1962, Meijer put a stake in the ground that ultimately redefined retail in the U.S., opening the first “supercenter” in this country.
I want to emphasize the importance of retailers (in this case, Walgreens) partnering with brands to enhance the shopping experience.
As I studied the value channel across a few prominent retailers, I couldn’t help but consider the impact this rapidly growing segment is having on major manufacturers and traditional retailers.